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SKYRIDERS is an unique multi-dimensional media opportunity at
following five Ropeways to reach out your target customers :
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| Own the
media, own the mind of target customers |
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- Target the Captive Audience of nearly 5 million visitors.
- Advertise to target customers through unique multi-dimensional
media
- Free kiosks for new scheme launch, sampling, market research,
information & bookings etc.
- Sales Promotion Activities, Event Management
- Audio Visual Presentation at the counter / CC TV
- Building useful database of the prospective clients
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- Gondolas
- Towers
- Cafeteria
- Sitting &Resting Area
- Embarkment Station
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- Disembarkment Station
- Welcome Gate
- Ads on Close Circuit T.V.
- Entrance Railings
- Flight of steps
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| High Potential
Target Customers |
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State-wise
Domicile of the Visitors
| STATE
OF DOMICILE |
MNS |
CHD |
PDH |
AMB |
MPZ |
TOTAL NO. OF VISITORS
PER YEAR (IN LAKHS) |
100 |
30 |
40 |
60 |
14 |
| DELHI / PUNJAB / HARYANA |
26 % |
31 % |
- |
- |
- |
| RAJASTHAN |
11 % |
5 % |
- |
2 % |
- |
| U.P./M.P./BIHAR |
32 % |
44 % |
2 % |
- |
- |
| WEST BENGAL / ORISSA |
4 % |
2 % |
- |
- |
- |
| GUJARAT |
7 % |
6 % |
95 % |
92 % |
- |
| MAHARASHTRA |
19 % |
11 % |
3 % |
6 % |
2 % |
| KERALA / KARNATAKA |
1 % |
- |
- |
- |
62 % |
| CHENNAI |
- |
1 % |
- |
- |
36% |
| *MNS - Mansadevi, CHD - Chandidevi,
PDH - Pawagadh, AMB-Ambaji, MPZ - Malampuzha
Source : Gallup MBA
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Prime Prospects With High Disposable Income
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MNS |
CHD |
PDH |
AMB |
MPZ |
| MONTHLY
HOUSEHOLD INCOME |
| Rs. 5000 - Rs. 10000 |
51 % |
33 % |
33 % |
44 % |
25 % |
| Rs. 10000+ |
44 % |
45 % |
24 % |
26 % |
49 % |
| AGE |
| 21-40 YEARS |
68 % |
55 % |
66 % |
55 % |
69 % |
| OCCUPATION |
| BUSINESS |
38 % |
32 % |
48 % |
48 % |
28.2 % |
| SERVICE |
45 % |
51 % |
37 % |
37 % |
19.4 % |
| *MNS - Mansadevi, CHD - Chandidevi,
PDH - Pawagadh, AMB-Ambaji, MPZ - Malampuzha
Source : Gallup MBA
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Potential Customers
with High Propensity to Save And Spend
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MNS |
CHD |
PDH |
AMB |
MPZ |
| FINANCIAL |
| INVESTMENT IN FIXED DEPOSIT |
60 % |
57 % |
38 % |
53 % |
37 % |
| INVESTMENT IN SHARES |
28 % |
26 % |
39 % |
35 % |
33 % |
| CREDIT CARDS |
35 % |
29 % |
31 % |
32 % |
24 % |
| DURABLES |
| CAR/ JEEP/ VAN |
44 % |
36 % |
38 % |
40 % |
37 % |
| M.CYCLE / SCOOTER / MOPED |
90 % |
83 % |
75 % |
78 % |
78 % |
| WASHING MACHINE |
70 % |
57 % |
36 % |
48 % |
57 % |
| COLOUR TV |
99 % |
88 % |
94 % |
96 % |
96 % |
| VCR / VCP |
35 % |
35 % |
20 % |
27 % |
57 % |
| *NA- Not Available *MNS - Mansadevi,
CHD - Chandidevi, PDH - Pawagadh, AMB-Ambaji, MPZ
- Malampuzha
Source : Gallup MBA
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